Fruita Colorado

In 1995, a young visionary began a journey to Moab, Utah to work for the Poison Spider Bicycles shop. At the time, Moab was the holy grail of the budding mountain biking scene. On the way to his new job, Troy Rarick detoured to the dusty streets of Fruita, Colorado, where he wondered why this…

Walk into Roan Creek Ranch Grocery on any given Friday, and you will be greeted by Jim Ash, a Grand Valley old-timer, with a warm and welcoming smile. Fridays are this retired printer’s day to mind the store; his daughter Coleen Kyle tends the shop Monday through Thursday, and owner Kathryn Bedell typically works Saturdays.…